Navigant International

 
 


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Redesigned information architecture for a major corporate travel management company. Assessed, prioritized, and rewrote “shovelware” site content into purposeful, readable, informative text. Analyzed hit data and surveyed corporate staff and users to assure retention of useful material and elimination of redundant or unnecessary topics. Compared competitor web sites. Worked closely with web designer to restructure site flow and logic and develop intuitive user navigation cues. With carefully written content, minimized scrolling and mouse clicks needed to arrive at desired destination. Reduced sprawling, unfocused content from 300+ pages to just over 70 lean, content-rich screens.

 
         
 

Passportal

 
 


Site no longer available.

 

For a from-the-ground-up online booking product for TQ3Navigant (now Carlson Wagonlit Travel), wrote and managed all content, including online help, Quick Reference Cards for travelers and administrators, customer contact emails, online marketing content, error messages, and even field and button labels. Collaborated closely with software developers, web designer, testing staff, travel staff, marketing department, and management to create a positive user experience.

 
         
 

Roth Distributing

 
 


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Worked with a public relations firm to create new, appealing but informative content for a luxury appliance distributor. The client wanted welcoming and approachable but highly sophisticated brief text that would appeal to high-end consumers.

 

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Bootleggers Hip Flasks

 
 


Site no longer available

 

Roaring 20s-themed content and press kit for a clever update of a flapper's fashion accessory. The client declared the content the bee's knees!

 

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Sassy Golf

 
 


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Created sassy, engaging, persuasive content for an informal golf league designed for busy women who want to play golf on their own terms. The owner wanted the content to reflect her personality with style and panache. Also wrote brochure, direct-mail pieces, announcements, post cards, articles, and other marketing/promotional materials.

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K-PAX Racing

 
 


Original site no longer available
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Channelled my inner NASCAR nut to create inviting content (except news items and sponsor content) to entice the stock-car racing demographic. Work included team bios and video-script rewrite.

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5Star Institute

 
 


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Site content and user documentation for an innovative enterprise consulting and collaborative workshop process.

 

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Blueprint Consulting

 
 


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A dynamic project management professional wanted content that reflected her energy, professional expertise, ethics, and community involvement, but most of all wanted her content to convey her can-do attitude and personality. Worked with the client's public relations firm and designer.

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Eagle's Nest

     
 


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Wrote Web content for a new shopping center dedicated to interior designers and building trades in Eagle County, Colorado. Worked closely with the client's public relations firm and designer to develop powerful messaging.

 

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Broadband Insights

 
 


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Created all content for a highly specialized telecommunications industry consultant. The client wanted to showcase to C-level executives not only expertise but the firm's ability to accomplish overwhelming objectives in a rapid-turnaround, error-free environment. Worked with the client's public relations firm and designer to create compelling, focused web content.

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Cooper Cooling & Heating

 
 


 

Worked with the company's designer to create casual, humorous, and friendly but professional and informative content for a family-owned regional HVAC company. The content stressed the company's expertise, strong customer-service orientation, reputation, products, and employee loyalty.

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Judith F. Tartaglia, JD

 
 


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Web content for an experienced litigator wanting to transition from high-intensity courtroom practice to mediation work. Developed the material to convey both consummate professionalism and expertise as well as elegance, sophistication, and warm, approachable personality.

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E3 Consulting

 
 


Site no longer available

 

Web site project for consulting engineering firm to maximize accessibility, readability, and utility — and draw more prospective clients to the site. Expanded the content from three graphics-intensive, text-heavy, slow-loading, multiscrolling pages to 33 brief, intuitively linked, easy-to-read topics.

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Updated May 5, 2014